The 1% Playbook · Coming soonHow business owners build wealth like the 1%. In years, not decades.

Hope is not a strategy. Scott's new book shows you exactly how to turn business profit into passive income.

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The 1% aren't smarter than you. They just have a different playbook.

Why this book

The advice you were given was built for the bottom 99%.

Never buy a Starbucks. Sock it all away in a 401(k) you can't touch until 65. Hope you don't run out before you die.

That's great advice if you want to stay in the middle class.

If you want to join the 1%, you have to do things differently. Most owners already know that. They just don't have a plan.

This book is the plan.

What you'll learn:

Store your wealth in your own private bank
Use the same dollars to invest in cash-flowing assets
Use the extra cash flow to grow your net worth faster
Pay less to the IRS and protect it from creditors and lawsuits, when properly structured

This isn't theory

I started with three foreclosures and destroyed credit.

Massive debt. No money. Once I got my feet back under me, I vowed I'd never worry about money again.

So I ran this playbook with the extra cash from my training studios. I funded my private bank and used the same dollars to buy real estate.

$109,428per year in passive cash flow, six years in

$347,256added to net worth per year

$892,944per year in passive cash flow at 65 (projected)

$15.2Min total asset value at 65 (projected)

Scott's own numbers, not typical. Projections use the carrier's current dividend scale, and dividends are not guaranteed. See the full breakdown.

Who I am, and who I'm not

I'm not a wealth advisor. I'm a gym owner.

I'm never going to ask you to hand me your money so I can invest it for you. I'm going to teach you to do it yourself.

I make my money the way I always have: the businesses I own. I built personal training studios, and I coach other gym owners on how to actually turn a profit.

When the owners I coached started throwing off real cash, they had no idea what to do with it. So I taught them.

Every time one of them came back with a policy they'd bought somewhere else, it was garbage. Bloated with fees. Built to pay the agent.

So I got licensed and started building them the right way. Now I teach it because everybody deserves wealth they never have to worry about.

Scott Carpenter teaching The 1% Playbook on stage at the 2026 Growth Summit in Scottsdale — Teaching The 1% Playbook from the stage at the 2026 Growth Summit in Scottsdale.

Here's how you get started

Three steps. Start wherever you want.

Get the bookGet on the launch list. You'll hear the day it drops, and Scott will send you the audiobook free.Get on the list Run your numbersTwo sliders, sixty seconds, no email required. See what your private bank could be worth.Run the calculator Book your Blueprint call45 minutes with Scott. Free. He builds your 1% Blueprint whether or not you ever open a private bank.Book my free call

Last thing

Every year you wait is a year you don't get back.

Every year your money sits where the 99% keep theirs, it's working for someone else. Pick a step. Any step. Just take one.

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Scott provides wealth education and is a licensed life insurance agent. He is not a registered investment advisor or a tax advisor, and nothing here is investment, tax or legal advice.