Why it works
Same gym. Same members. New offer.
Here's the problem nobody wants to say out loud.
$150 a month times 150 members is $22,500 a month. Then rent, payroll, software and the leaky roof take their cut.
So you work your tail off and get to 200 members. Now you need a bigger space and more staff, and you're right back where you started.
The math taps you out. More members isn't the answer.
In August 2020, we bolted a 9-week transformation program onto our Arrowhead gym. In the first four weeks, that one location sold $40,670 in new business.
Same building. Same coaches. A better offer, sold the right way.
This book is that system, start to finish.
